100% OF PROCEEDS GO TO ATHLETES
Country Roads Trust is an exclusive member-driven marketplace that provides one-of-a-kind benefits to West Virginia fans and connects them to the program and players like never before through Name, Image, & Likeness (NIL) opportunities, allowing our student-athletes to monetize their individual and collective brands.
College sports fans have always wanted to support and interact with their favorite athletes. The athletes have always wanted to engage with the fans and grow their own personal brands. Both sides are unsure of how, exactly, to make that happen within the confines of NIL law.
That’s where Country Roads Trust comes in.
Country Roads Trust is a fan club that connects athletes with fans while allowing the athletes to earn compensation for their name, image, and likeness. The Trust facilitates interactions between fans and athletes through a wide variety of platforms, including live interactive virtual interviews, in-person fan events, and even personalized birthday messages to fans from their favorite athletes.
At the heart of it all, Country Roads Trust unites fans with athletes in a way that has never been done before.
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